Work / Selected

Websitesthat changedsomething.

A small studio with an old-fashioned attitude to proof. Each project here is shown with what was needed, what we did and what can honestly be said about the result.

Project / 001

Your Local
Mechanic

Sector
Mobile mechanic
Area
Dudley & the Black Country
Scope
Design, build, local SEO, content
Result
7.9× Google visits, +163% call-button clicks from the profile
Your Local Mechanic homepage: a dark blue hero reading 'Mobile mechanic in Dudley and across the Black Country', a 4.9-star review badge, a prominent call button and a photograph of Elliot and Keith.

A father-and-son mobile mechanic on an old WordPress site Google barely showed. We rebuilt it around the jobs and towns people actually search for. Seventeen months of Search Console data say it worked.

Project / 002

Frankie
& Paws

Sector
Dog supplements, ecommerce
Scope
Design, custom shop, admin tools, SEO, content
Result
Bespoke store live and growing; 86% less image weight

A founder-led wellness brand, translated into a calm editorial shop with the ordering, dispatch and finance tools to run it.

Frankie & Paws homepage: forest green header, the headline 'Care, considered.' in a serif display face on warm cream, and a cut-out photograph of a puppy.
True Calm product page on a phone, with price and Add to Basket near the top.
Ian AGA Services homepage: a cast-iron dark hero reading 'AGA and Rayburn servicing and repairs in Wolverhampton', a photograph of a black AGA, and an oval plaque showing a 5.0 Google rating from 45 reviews.

23

Searches in the top three on the Google map on launch day, and almost invisible in the ordinary results underneath. DataForSEO, 30 September 2026.

Project / 003

Ian AGA
Services

Sector
AGA and Rayburn engineer
Area
Wolverhampton & the Black Country
Scope
Web design, custom development, local SEO, content
Status
Live 30 September 2026; baseline published, results due September 2027

Top of the Google map, missing from the results underneath, and described by Google as a travel insurance firm. We rebuilt the site and published where it starts.

Projects 004 and 005

Our own products.

Two applications we design, build and run ourselves, with our own money on the line. The clearest evidence of how we work when nobody is checking.

Project / 004 — our own product

Fixtyer

Sector
Pothole claim preparation, web app
Scope
Product design, React app, API, AI workflows, payments, PDF packs, 219-page library
Result
Live product; 153 council pages prerendered; £35 flat fee, no commission
Fixtyer homepage: blue and orange roadworks stripe, the headline 'Damaged by a pothole?', a free check button, and a three-step panel for evidence review, claim pack and submission.
The free preliminary check on a phone.
The Meet Mac page on a phone, introducing the AI document-preparation assistant and its limits.

A self-service platform that turns a confusing claims process into a free check, AI-assisted evidence review and a reviewable document pack, with a council research library of more than 150 authorities beside it.

Project / 005 — our own product

Role
Tune

Sector
AI SaaS, CV tailoring
Scope
Product, Next.js app, Claude workflows, pgvector retrieval, Stripe, PDF output
Result
Live product; every claim traced to the candidate’s own sources

An AI product that refuses to invent. It finds the evidence in a candidate’s own CV, maps it to the vacancy, and says plainly what is strong, hidden, possible or missing.

RoleTune pricing on a phone.
RoleTune homepage on desktop: the headline 'You have the experience. Make sure they see it.' beside a photograph of a woman at a kitchen table, overlaid with a fit-analysis card showing 78% for a Head of Platform role and evidence states from Strong to Hidden in CV and Not evidenced.

Project / 006

Your business
here?

We take on a small number of projects at a time so each one gets proper attention. If you have a business worth showing off, we would like to hear about it.

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Let's build
something better.